🔶The medium is the message
In the sense that communications theorist Marshall McLuhan postulated “the medium is the message”, we aspire to create mixed-media projects (cross-media art/films, photo exhibitions, books, etc.) to promote and build new bridges where East meets West in artistic, creative and spiritual contexts.
A key to this is to craft enduring messages to serve as the media, reflecting originality and identity, yet universally transcending local/indigenous culture in the global civilization. We strive to link these in a form of human network spreading empathy and egalitarianism through art, media and communications.
Our “media art league” works to expand this linkage on the multi-cultural and ultimately — “omnilateral” — levels.
🔶Being essentially cooperative
Conceivable are such “mutual-aid principles” as were advocated by Peter Kropotkin (1842-1921) which hold that evolution and human nature are essentially cooperative, rather than competitive; which need to be applied to contemporary society, towards achieving equality out of diversity — through the holistic convergence of the macro and micro-perspective, as is propagated by many ancient wisdoms.
MEDIA ART LEAGUE strives to create a “forum of minds & souls” with artists, authors, media-related specialists, cultural/ intellectual leaders, philanthropists and entrepreneurs throughout Asia, Europe and the Americas.
For the sake of “better communication towards mutual understanding”, our media focuses on inspiring peace, igniting the passion to share with each other, so that ultimately the medium might be a massage for the soul (Marshall McLuhan).
Objective & Contribution
MEDIA ART LEAGUE is a media and art centered network comprising professionals from various walks of life and cultural backgrounds including: artists, academics, editors/journalists, language professionals, curators, moviemakers, scientists, etc..
Collaborating with Japanese art foundations, museums/libraries, educational institutions, media organizations, as well as ministries & governmental organizations, etc., we are involved in milestone international projects of civic and cultural merit, involving: art and cultural activities, audio-visual planning/production, borderless media and communications projects (e.g. mass media/publishing) as well as educational and research activities.
MEDIA ART LEAGUE endows museums, libraries, universities, and other public institutions with visual/photographic works, publications, etc. pertaining to Japanese/ Asian /Eurasian culture.
🔶Objective & Contribution
- Borderless media and communications projects including mass media/publishing/audio-visual production on multilateral levels.
- Introducing selected elements of Japanese and other Asian/Eurasian cultural heritage that provide significant civic and cultural contributions to the World.
- Establishing archives of Miro Ito’s fine art photographs portraying national treasures, important cultural assets, UNESCO World Heritage sites & examples of World Cultural Intangible Heritage, including documentary photographs/films.
- Research and educational activities, especially pertaining to world spiritual culture and Japanese/Asian/Eurasian culture & traditions
- Endowing leading museums, libraries, universities, and other academic institutions worldwide with visual/photographic works, publications, etc. pertaining to Japanese and other Asian/Eurasian culture, as the International Media & Art League Collections.
Activities & Work Content
🔶Art & Culture Projects
1. Photographing & archiving World Cultural Heritage art treasures (tangible and intangible)
2. Preserving, exhibiting & donating/sharing national treasures & important cultural assets for the benefit of humankind
3. Creating cross media art work/films for international media distribution and academic/educational purposes
4. Producing diverse international exchange projects
🔶Corporate Creative Projects
1. Planning & producing cross media projects including films, websites, publications, etc.
2. Producing CSR (corporate social responsibility) projects.
3. Photographing art images, advertising work, portraitures, architecture, documentary, etc.
4. Production & consulting for art & design-related projects (exhibitions, product development, logo creation, etc.)
🔶Publishing & Educational Projects
1. Researching & publishing examples of Japanese and other Asian/Eurasian spiritual & cultural heritage
2. Publishing authentic photographic art & culture and conducting related educational activities
3. Contributing features and interview articles for specialty media
4. Planning & editing publishing project in English
🔶Research & Translating Projects
1. Research projects
2. Academic translation
3. International public relation projects (localization)
4. Consulting (related to translation & localization)
🔶NY NPO Activity (International Media & Art League) → see《NY NPO Activity》for details.
🔶Brief Chronology of MEDIA ART LEAGUE (Tokyo, New York, Toronto)
🔸Founding – 2003
Established as a multi-cultural creative team in 1995, named “Zwei Plus” by Miro Ito (Tokyo) and Andreas Boettcher (Toronto & Duesseldorf) to promote art & communications through publicised media work, involving planning, editing, writing and photography/image-creation as well as public/private sector assignments across Japan, Europe and North America.
In 1996 Zwei Plus was incorporated as a “company limited” (yugen gaisha) in Japan.
Returning to Canada in 1998, Andreas Boettcher, who had represented Zwei Plus interests in Europe, temporarily relocated to Tokyo the following year to concentrate on multi-national projects (later joining Honyaku Center Inc.)
After Miro Ito’s relocation to New York, in 1999 and the events of 9/11 in 2001, the emphasis shifted to more international, long-term and creative art & cultural activities that send out messages for lasting peace as a “world heritage of life and prayer”.
To this end, Miro Ito temporarily returned to her native Japan for her own project of 1400 years Asian spiritual traditions in Nara (Japan) in 2003.
Since then, Miro Ito has been involved in media and art projects as creator & producer with the artistic aspiration to promote understanding and peace through MEDIA ART LEAGUE initiatives.
In line with this initiative, the company was renamed MEDIA ART LEAGUE in 2003 and Andreas Boettcher became Director of International Communications.
In 2015, Andreas Boettcher proceeded to establish a new branch of MEDIA ART LEAGUE in Toronto.
On occasion of the 20th anniversary of establishing MEDIA ART LEAGUE, Miro Ito is planning to launch an NPO in New York in 2016.
Tokyo Headquarters: 1-1-2-309 Kamiuma, Setagaya-ku, Tokyo 154-0011, JAPAN
Toronto: 2410-15 Windermere Avenue, Toronto, ON M6S5A2, CANADA
Executive Director: Miro Ito, artist, author, producer (art & culture), Tokyo & New York
Managing Director/Director of International Communications: Andreas Boettcher, editor/translator, researcher/consultant, Tokyo & Toronto
Artwork Production: Canon Group, SME Families
CSR Project Prentation: Nippon Care Communications
※ See《Creative Projects》for details.
Advertising Photography: Dentsu USA, Dentsu (Tokyo), Ogilvy & Mather Japan, Tamron Bronica (present Tamron, USA/Japan), etc.
Portrait Photography: Universal Music Japan (including former Polydor), BMG Japan (present Ariola Japan), Pony Canyon, Victor Entertainment (present JVC・Victor Entertainment), Nikkei BP, Toyo Keizai, Bungenshunju, Shinchosha, etc.
Architectural Photography: Nikkei BP, Design Labo, Inoue Kogyo, Klaus Roth Architekten, Form, Iwamura Atelier, etc.
Product Development: Nippon Care Communications, ANA Trading
Creative Promotion: Japanese Cultural Week in Frankfurt, etc.
🔶Publishing & Media
Media Contributions: Nikkei BP, Toyo Keizai, Tokyo Broadcasting System Television, Shinchosha Publishing, Shogakukan, Asahi Shimbun Publications, Mainichi Newspaper, Bungeishunju, Chuo Koron Shinsha, Rikuyosha, Genkosha, Shashin Kogyo, Motor Magazine, MdN Corporation, Dentsu, etc.
Monthly Column/Contribution: Asahi Shimbun Publications (Asahi Camera)
Book Projects: Seibundo Shinkosha, Randomhouse Kodansha, MdN Corporation, Nippon Camera, Ohmsha, etc.
Web Media Production: Nippon Care Communications, SAIL, Honyaku Center, etc.
🔶Research & Translation Projects
Research Projects: Roland Berger Japan, Shizuoka Prefecture, JETRO Duesseldorf, JETRO Hamburg, MITI (present METI), etc.
Academic Translation Projects: Musashino Art University Museum & Library, Tōdaii Temple, Yorozu Kyogen, NPO ACT.JT., Neumeister Design etc.
Lectures: MAZDA R&D Center Yokohama, EU Commission, etc.
Consultation Projects: Honyaku Center, Asahi Shimbun, ERCO Leuchten, WESCHO Ladenbau, etc.
Localization Projects: Mylaps Japan, Fissler Japan, NEC/International Communication Planning, Softbank, Gastec, etc.